Marketing Plan - Mouth Wash.

TO:MARKETING DIRECTOR FROM:MARKETING MANAGER DATE:twenty-sixth AUGUST 2003 RE: onward motional scheme: MAXI-FRESH MOUTHWASH 1.0 INTRODUCTION -The Malayansian oral hygienics market consists an estimated 2million users with an estimated market coat of RM30, 500, 000.00 -Relatively matured market with borderline players. Market leader, Listerine, Oral-B. -Purpose of the proposal is to accommodate merchandise and promotional campaigns to effectively launch our latest product, non-alcohol Maxi-Fresh Mouthwash. 2.0 localize MARKET 2.1 Market Segmentation:- 2.1.1 geographic:i) East and West Malaysia 2.1.1 demographic: i) Age 6- 44 years ii) Children and Malay Muslim. 2.1.2 Socioeconomici) Income, 2.2 repoint Market: - 2.2.1 Differentiated trade: i)Malay Muslim, Middle-income group, health conscious, looking for non-alcohol products. ii)Children 2.3 spatial relation: - 2.3.1Products Attributes: i)Non-alcohol anti-septic gargle. ii)Reposition competitor. Alcohol mouthwash is evil to health. 2.3.2Product Price/Quality: i)Shocking final damage, superb quality. 3.0 MARKETING MIX 3.1 crossbreeding: - 3.1.1Branding i.Maxi Fresh Mouth brush is associated with the family brand, PriceAbuse.com that symbolises broad(prenominal) quality, low scathe with the tag line swell things need not be expensive 3.1.2Packaging i.400ml pet bottles with multi dreary labels. 3.2 PRICE: - 3.2.1 Retail harm to be controlled at RM5.00 per bottle. Which is priced cut then the average mouthwash by 50%. 3.3 statistical distribution communication channel: - 3.3.1 customary CHANNEL: - Hypermarkets, Supermarkets, Sundry Shops, Pharmacies 3.3.

2 wrong CHANNEL: - Mosques, Secondary Schools, loudness Stores 4.0 PROMOTION STRATEGY - Integration of pull and push dodging to achieve corporate and marketing objective. 4.1ADVERTISING 4.1.1Objective: -i. make awareness and support purchases (pull & push element) 4.1.2Budget: - i. RM 150, 000.00 4.1.3Message: -i. Non-alcohol, high quality, and acceptable price. halal (recommended for Muslim) 4.1.4Media: - i. News melodic theme - Berita Harian, direct Malay language daily news paper. - The Star, leading English language daily. ii. Magazine- Wanita, Malay language ladies magazine. Readers age 25 to 45. Mostly mothers. i. Billboards... If you compliments to get a dear essay, severalize it on our website: Orderessay

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