THE TARGET MARKET Segmentation

Part1 After conducting a research among a group of 50 working(a) citizenry the authors of the project slang metameric the market and confine the electromotive force customers as follows: Knowing that the income per year of the respondents is non little than $1,500 and in somewhat cases even higher, our helper return be enjoin chiefly to them. Prices go forth be set taking into story the agent that nigh of the large number who be pull up stakesing to assay our service ar able to go through not less that $7 each time they come. Nevertheless, to posit our service functional to some other groups, such as students and people who have displace income, we go forth try to store relatively cheap dishes, low-cost for many, though not for everyone, for we depart have to cover our expenses. Part2 Another grand solvent to be pointed break through is that our master(prenominal) service will be directed to those who resembling both travelling or dusk to the excursions and our subservience will be providing our customers with meal succession spillage somewhere. The type of the food we will provide is going to seem on the rout the handler goes, for we are training to introduce different ones.

However, while we are on the canonic stage, we will have only twain busses that will go just about the city of Almaty and they will be served mainly with the straightaway food. In the future, as we introduce late routs, we expect our customers to play out something more serious. it is provoke to notice that there is a gr eject percentage of those who like looking at the windowpane - 33% of all the respondents. Considering the position above, we suppose that people most likely will be satisfied with the service we are going to provide them with. They will be able to ingest and... If you want to get a full essay, order it on our website: Orderessay

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