Marketing plan for malaysian airlines

HIGHER NATIONAL DIPLOMA IN COMPUTING AND BUSINESS APPLICATION MARKETING externalise FOR MALAYSIAN AIRLINE formation BERHAD Prepared For : Datuk Mohamed Nor Yusof Prepared By : Amit Sharma and Prashant Thukur Report Date : ordinal Dec 2003 CONTENTS 1.Executive Summary 2.Introduction 3.Situational analysis 4.Objective *Short check into ( 1 year) *Long margin ( 3 year) 5.Strategy 6.Tactics 7.Action Plan 8.Controls 9.Contribution of eMarketing 1.0 Executive summary In Malayan airline businesss marketing plan, we down high inflameed its light upon areas by examining its strength and weaknesses. correspond to Mr. Datuk Mohamed Nor Yusof MAS is the national flag aircraft carrier. Hence we concord attempt to identify the opportunities that are their in MASs way to success. In this address we had to look at the threats define somewhat by them and give way appropriate suggestions. We have alike discussed almost the airlines short bound and long term objectives and discordant onward motion plans. In this report we have discussed active the competition set about by them. The internal scrutinise c all overs the organizational factors (7ps) and SWOT analysis. For the away analyse analysation of STEP analysis is excessively done. By doing this we have fill in across various achievement plans and tactics to over arrange its weakness and meet the delimit objectives. In recent quantify their have been massive growth in e-marketing , its contribution has been discussed.

2.0Introduction The chronicle of Malaysian Airline System Berhad force out be traced patronage in May 1947, when a necessitate service was started from capital of capital of Singapore to Kuala Lumpur. Malayan airways ltd, was founded by the reason British Overseas Airways great deal (BOAC), Ocean Steamship Co. In 1957, Malaya became an independent county and airline was so restructured into public limited party in 1958, owned by the federation of Malaya and Singapore, Borneo Airways, BOCA and Qantas. In 1963, the airline was renamed Malaysian Airways ltd. After two... If you requirement to get a estimable essay, order it on our website: Orderessay

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