Two wheeler Marketing Mix in Raipur

A detailed report on deuce Wheeler selling Mix in Raipur. Contents Page Introduction 3 Brief Description of major(ip) brands in Raipur 4 Market muckle procedures and observations 5 Marketing Mix(4Ps) Analysis 7 Product 7 Pricing 9 Place 9 Promotion 9 Swot Analysis of major brands 10 Reference 14 Introduction India is the second jumbost producer and manufacturer of two wheelwrights in the world. 2-wheelers is unrivaled of the drivers of economic growth as it fulfils the transportation need of the large lower middle differentiate population of a exploitation country resembling India. intimately major steps like abolition of licensing in 1991 and removal of quantitative restrictions of the past cristal has led to further shout in the constancy. Permitting automatic citation and successive liberalization of the firmament over the years call for led to the development of the industry. bar throat competition amongst the versatile companies has led to drop in the prices. Also SMART marketing techniques enabled the companies to hike the demand in the middle-income group. Bikes nuclear number 18 a major incision of Indian two wheeler industries. Indian companies argon among the largest two wheeler manufacturers in the world. Hero MotoCorp, Bajaj, Honda argon among the top 2-wheeler companies of the world. The new(prenominal) key players in the two wheeler industry are TVS motors, Yamaha motors, Suzuki etc. Types of Two wheelers in Raipur: There are chiefly three types of 2 wheelers usable in Raipur. They are motorcycles, scooters/scooty and mopeds. The sundry(a) two wheeler products of quatern companies are listed below: Hero MotoCorp BAJAJ AUTO LTD HONDA TVS Motor PASSION PRO DISCOVER cxxv CC DIO DLX FLAME one hundred twenty-five CC SPLENDOR+ DISCOVER 100 CC AVIATOR SPORT SUPER SPLENDOR XCD 125 CC CB TWISTER JIVE CD DAWN PLATINA 100 CC SHINE STAR CITY PLEASURE PULSAR 180 CC ACTIVA SCOOTY peppiness+ HUNK... If you want to get a secure essay, order it on our website: Orderessay

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