Consumer Behavior

Consumer way Stephanie M. Smith MKT/435 June 28, 2012 Richard Ford Consumer Behavior A guest in a busy segment store walks or so for an hour carrying the same two dresses. some(prenominal) dresses argon very kindred in style and color. both(prenominal) dresses are the latest fad, but a sales mortal has to interview why the serviceman barricade not make a decisiveness. The man has some elements to weigh before he makes the purchase. The man will check to consider the style of the woman for whom he is purchasing the dress. He may consider the price of separately dress. The man can til now consider whether the woman will like one source over the other. He may consider similar dresses seen at another popular store. all(a) of the considerations the man can make are a physical body of consumer behavior. Understanding why a customer will or will not buy, which busisness he or she buys from, and whether he or she will return to an boldness is wh at drives a business. Consumer behavior is a key element of marketing.

Consumer Behavior and market Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and lock of products, operate, experiences, or ideas to satisfy ask and the impacts that these processes have on the consumer and corporation (Hawkins, Best, & Coney, 2007, p. 6). Consumer behavior can debate some perspicacity to the way a consumer makes a decision about a fibreicular product or service. The mind process behind a visit to a true store or a website is also a part of consumer behavior. Organizations want and need to jockey about how a person decides to use certain service! s or products. The same organizations essential know what thoughts or feelings conserve customers away. The knowledge of consumer behavior influences how a company markets to current and potence customers. Consumer behavior relates directly to marketing. Marketing revolves around what the customer needs and what will satisfy the needs. strike and...If you want to get a full essay, order it on our website: OrderEssay.net

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