Brown-Forman Distillers Corporation

Question One: Why is Brown Forman considering buying grey comfort? ?Brown-Forman Distillers Corporation is in a favourable monetary beat and is performing well relative to their competitors. In 1978, Brown-Forman holds a higher profit margin, higher growth prognosticate and a higher anticipated return on tax revenue revenue for the remainder of 1978. According to the annual report for the 1978 pecuniary year, the confederation highlighted that the business is in a positive position where the poise sheet shows vehement results due to the asset vigilance and their confused debt/equity ratio. Although the industry has faced a stymy in sales growth, Brown-Forman is defying the odds of the securities industry and is continuing to grow. These results personify that Brown-Forman ar able to finance any erudition and different enthronement opportunities, proving to be a perfect time to get under ones skin gray puff. southerly facilitate is viewed as unique hard l iquor coalesce by a secret formula which is undivided to the proprietors of Southern Comfort producing a translucent flavour. Brown-Formans product-market philosophy is to only produce and sell high-quality products at aid prices, which are predominantly well known brands.

Southern Comfort blends in with Brown-Formans philosophical view as it is a unique high quality product with a strong brand which has never been sold at a implication price by its manufacturer. The acquisition of Southern Comfort would encourage in improving sales performance at Brown-Forman by increasing the product mix, adding product diversification and creating a warlike advantage. Southern Comfort holds a st rong front line in the unlike market with ! a 37.8% 5 year deepen export growth rate in similarity to the municipal US and Canadian markets. Brown-Forman would benefit from the international market efficiency that Southern Comfort holds, assisting with their goal to penetrate the foreign market. The acquisition of Southern Comfort would bring Brown-Forman a advantageous asset as hey use modern...If you want to get a full essay, order it on our website: OrderEssay.net

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